Sandra Diaz, COO, CFO
Sandra is the COO & CFO of Totus Wealth Management. Prior to joining Totus in April 2021, she was with MetLife/MassMutual for fifteen years. In her role, Sandra is responsible for the management, compliance, and budget of a Firm that supports Financial Advisors located in Texas and throughout the US.
As the Business Partner of the CEO, Sandra works closely with him in establishing and implementing the business and financial plans for the Firm. She also develops systems and processes that streamline the efficiency of day-to-day operations. She has received regional company awards for her outstanding leadership and compliance skills.
Sandra also serves as the primary FINRA Registered Principal for the Firm. She is responsible for ensuring all Firm activities are aligned with company policies and procedures, ethics, and compliance rules set forth by FINRA, SEC, MSRB, and State Insurance Departments. She works closely with compliance, supervision, licensing, registration, and legal home office departments to ensure the Firm is conducting business within compliance standards.
Sandra graduated from the University of Houston where she was awarded a full academic scholarship. She achieved a Bachelor of Business Administration degree in Finance and a minor in Latin American Studies. After graduation, she began her career at a Bank. Her interest shifted to financial services, so Sandra decided to further her education and obtain her FINRA securities and insurance licenses. Sandra is FINRA 7, 24, 63, and 53 registered in addition to holding the Life, Health, and Accident Insurance License.
Sandra enjoys working in a multi-culturally diverse Firm like Totus Wealth Management as she is fully bilingual in Spanish. Her parents migrated from Mexico in the early ’70s. Sandra was born and continues to reside in Houston with her husband and children, Alyssa and Aaron.